PayPal or Square Cash? New payment solutions for fundraisers

Have you ever seen any advertisements when you are skimming through Wikipedia pages? Even though Wikipedia is one of the most viewed websites in the world, it’s still advertisement or commerce free. So wow they fund their operation? Wikimedia Foundation raises their funds through fundraising. Since they collect donations from around the world, they offer donors various […]

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Why does Account-Based Marketing matter to charities and non-profits?

If you are working in non-profit marketing space, there’s a good chance that you’ve heard of the buzz around the account-based marketing (ABM). Most of the MarTech or Marketing Automation companies (HupSpot, Marketo, Salesforce Pardot, etc.) are paying serious attention to ABM as you can see from the increased number of their blog posts around […]

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SEO for fundraising?

In my previous post, I praised charity: water‘s digital strategy. Once you type”water donation” in the google’s search bar, you immediately understand why I said so. They are a top search result because they understand how SEO (Search Engine Optimization) works. A Seach engine is the most trustful news/information source for many North Americans. According […]

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Digital storytelling by big data and AI: What Google & UNHCR partnership suggests.

Last week, some might notice something different on the Google’s top page. Not a creative doodle. I’m talking about a line of small letters under the search bar,  a warning about the Syrian crisis and a link to a website called “Searching for Syria.” If you click it, a landing page below appears. And it will […]

Read More Digital storytelling by big data and AI: What Google & UNHCR partnership suggests.