The other day I heard from my Chinese friends that now young people are sending red envelopes, lai see or hongbao, that contains a small monetary gift giving during the Chinese New Year through WeChat. One news source says 8 million envelopes were sent in 2016. For Gen Z and Millenials, emoji with virtual currency means […]Read More Are you making the most of text-to-donate?
This year, a record number of Prime members enjoyed shopping on Amazon on Amazon Prime Day in 13 countries. The sales grew more than 60% from 2016. And as more new members joined Prime yesterday than on any single day in Amazon history, Amazon is undeniably growing its loyal customer base. To tap this unprecedented […]Read More Three ways for charity to benefit from Amazon
Have you ever seen any advertisements when you are skimming through Wikipedia pages? Even though Wikipedia is one of the most viewed websites in the world, it’s still advertisement or commerce free. So wow they fund their operation? Wikimedia Foundation raises their funds through fundraising. Since they collect donations from around the world, they offer donors various […]Read More PayPal or Square Cash? New payment solutions for fundraisers
March Zuckerberg made it clear at the Communities Summit in Chicago a few days ago. Facebook Groups is the key to Facebook’s new mission: Build New Community. I thought the same is true for nonprofits. Without groups of loyal donors and volunteers, their journey to a better world is like searching in vain. I know […]Read More Is your non-profit organization benefiting from Facebook Groups?
While charities and individuals in the US are enjoying all new Facebook fundraising features, Canadian charities on the north of the border have had a plenty of time to learn from our counterparts’ experiments. Since 2015, five new Facebook features have become available for fundraisers thanks to Facebook’s Social Good team. Here is what you can do […]Read More 5 things charities need to know about Facebook Fundraiser
If you are working in non-profit marketing space, there’s a good chance that you’ve heard of the buzz around the account-based marketing (ABM). Most of the MarTech or Marketing Automation companies (HupSpot, Marketo, Salesforce Pardot, etc.) are paying serious attention to ABM as you can see from the increased number of their blog posts around […]Read More Why does Account-Based Marketing matter to charities and non-profits?
In my previous post, I praised charity: water‘s digital strategy. Once you type”water donation” in the google’s search bar, you immediately understand why I said so. They are a top search result because they understand how SEO (Search Engine Optimization) works. A Seach engine is the most trustful news/information source for many North Americans. According […]Read More SEO for fundraising?
Last week, some might notice something different on the Google’s top page. Not a creative doodle. I’m talking about a line of small letters under the search bar, a warning about the Syrian crisis and a link to a website called “Searching for Syria.” If you click it, a landing page below appears. And it will […]Read More Digital storytelling by big data and AI: What Google & UNHCR partnership suggests.
79% of Americans own a smartphone (Pew Research) 73% of younger baby boomers(50-59) own a smartphone (AARP) 58% of Google Searches are on mobile (Searchengineland) By 2020, Smartphone traffic will exceed PC traffic (Cisco VNI) We are all aware of this mobile shift, yet not many charities and non-profits are successful at capitalising this tech […]Read More Mobile & Digital Engagement for Charities: Best Practices